Brand Strategy

Identity & packaging

Websites

Content

MAKE THE BRAND
AS DISTINCTIVE
AS THE WINE

Brand strategy, identity, packaging, websites
and content for founder-led and premium wineries.

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See what we do

/01

Clarity

A brand that every client can understand.

Villa Bogdano paper titled 'Cassone Padovano, The Origin of a Future Vineyard' beside a brown folder labeled cento.

/02

Identity

Design and packaging that convey the positioning.

/03

Consistency

One brand language the whole market can repeat.

Three men standing around a table with food and wine glasses in a dimly lit room.

Winery brand problems

Eight common challenges

/01

Unclear positioning

One position the whole market can repeat.

/02

A story that will not travel

Buyers cannot repeat it after the meeting.

/03

Identity below
the price

The label undersells what is in the bottle.

/04

A website
that hides
the estate

Visitors leave without the facts they came for.

/05

A portfolio without order

Wines compete with each other instead of building a range.

/06

Assets pulling apart

Label, deck and site each describe a different winery.

/07

No shared language

Every team member explains the brand differently.

/08

Activity
without
a system

New material weakens the brand instead of compounding it.

SEE how WE HELP

services

Winery branding
services

Brand Strategy & Positioning

Market and competitor review

Brand positioning

Portfolio and product architecture

Pricing and perception review

Audience definition

Brand proposition

Narrative and messaging

Brand guidelines

Wine bottle with artistic label surrounded by geometric shapes, a vine leaf, and vineyard landscape.

Visual Identity & Packaging

Logo and identity systems

Wine label design

Brand books

Templates and brand toolkits

Typography and colour

Packaging and presentation boxes

Printed materials

Bottle, capsule and closure selection

Winery Websites
& Digital Presence

Website strategy and structure

Design and development

Journal or editorial sections

CMS setup

Website copy

Winery and wine pages

Search engine foundations

Ongoing website support

Content Strategy & Marketing

Content strategy

Social media systems

Photography and video creation

Advertising creative

Editorial planning

Email marketing

Campaign concepts

Story writing

Man in suit writing in notebook at a desk with wine bottle, laptop, and photos on wall in dim light.

Winery rebrand & growth

Specialised in wineries at a point of change

/01

New and founder led

/02

Changing direction

/03

Expanding or acquired

Case Study

Winery branding
case study

Veneto, Italy

Villa Bogdano

Brand strategy, story refinement, identity development, website, label review and sales materials for an historic Italian estate preparing for its next stage of growth.

+305%

Sales achieved since
our intervention

View the case study →

360°

ongoing
Brand
partnership

More on how we think about winery brands

read the journal →

Ready when you are

Let’s build
together

Book a 15 minutes call

Our 360° offer

For wineries building their brand for the long term.
Not for everyone.
Our strength comes from being specialists in the wine industry.
The 360° offer covers the creative through to the end consumer,
from the moment the wine is in a bottle until it is purchased.

From
the Trellage
journal

What Does Your Wine Label Say About You?

read article →

One thing that makes a winery memorable is its ability to know what to say about itself.

read article →

What Is a Winery Brand Personality, and Why Is It a Key Trait to Explore?

read article →