Trellage plans PR, launches, tastings
and strategic partnerships in London,
connecting wineries with journalists, buyers,
sommeliers, collectors and relevant industry partners.
Years of history, family, vineyards, terroir, philosophy, grape varieties, winemaking and sustainability all compete for attention. When everything is important, nothing stands out. A strong winery brand needs to make choices: identify the few ideas that make the estate distinctive, build a clear hierarchy around them, and turn a complex story into something people can quickly understand, remember and repeat.
Wines are poured, conversations happen, business cards are exchanged, then momentum disappears. A tasting without a clear before and after is just an event. The real value comes from targeting the right people, creating a reason to engage, and following up strategically so one evening can turn into press, listings, partnerships and lasting relationships.
The winery relies on importers, distributors or occasional introductions to reach the people who shape its market. When every relationship is one step removed, the brand loses influence. Building direct connections with buyers, sommeliers, journalists and other key figures creates stronger advocacy, better market intelligence and opportunities that extend beyond distribution alone.
The wines may be strong, but the people who can move the brand forward aren’t paying attention. Quality alone doesn’t create relevance. Wineries need the right positioning, message and market presence to give buyers, sommeliers, journalists and partners a reason to notice, engage and ultimately advocate for the brand.
Used together or on their own. Each one puts the estate
in front of the people who shape reputation and demand.
Designed brand moments.
Tastings, dinners and launches built as market chapters, not one-off events.
A consistent presence in the UK trade, from introductions through to follow-up and next steps.
Press angles, editorial hooks and ongoing communications that give your estate a reason to be written about.
Every project follows the same logic, from a defined objective through
to the introductions and assets that keep the momentum going.
We actively look for brand-positioning opportunities across the UK, working with selected partners in hospitality, food, luxury, private membership and lifestyle companies. Our event model operates across three levels.
Put your brand in front of the decision-makers who drive awareness and demand.
From concept, venue and guest list to producing market visibility, professional feedback and editorial opportunities.
From intimate private dining rooms, to gatherings of 100+ guests.
Co-branded events developed with adjacent industry leaders.
Create stronger brand associations by placing your winery inside a wider cultural, culinary or lifestyle context, where the product gains meaning through setting and association.
Private, invitation-led experiences created through Trellage's partnerships with selected private members' clubs and UHNW networks globally.
The objective is access to circles that are usually difficult to reach: private members, collectors, investors, and tastemakers, in intimate, trusted environments.
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Tell us where the estate wants to be seen, and who needs to encounter it.
We will shape the activation, the outreach and the follow-up around that.
