Question 1

What does Trellage do?

Accepted Answer

Trellage, as a winery agency, helps wineries become better understood, better positioned, and more valuable in the marketplace. We specialise in everything from the moment a wine is bottled to the moment it reaches its final clients. We work across brand strategy, positioning, brand design, websites, packaging, PR, activations, and market development. The objective is to help wineries build long-term brand equity, rather than relying only on short-term sales activity. Our agency is UK-based, with international collaborators, to propel stories across Europe and the New World.

Question 2

Who does Trellage work with?

Accepted Answer

Trellage works with founder-led wineries, boutique estates, premium producers, new winery projects, and wineries preparing for international growth. We are particularly suited to estates that are building for the long term: wineries that want clearer positioning, stronger market presence, better trade materials, and a more coherent story for consumers, buyers, journalists, and distributors — as well as for our extended network of high-end buyers. We also serve selected regional bodies in their activities in the United Kingdom.

Question 3

Is Trellage a marketing agency?

Accepted Answer

Trellage is a high-involvement marketing agency, with a twist. Most agencies focus on visibility. Trellage focuses on understanding first. Before campaigns, content, or PR activity, we help wineries clarify positioning, pricing logic, brand narrative, audience, and route to market. Marketing works better when the foundations are clear. Our strength is to create clear positioning and then propel the USP of wineries and regional bodies — clearly — through digital marketing, content marketing, activations, and PR.

Question 4

What makes Trellage different?

Accepted Answer

Trellage focuses on sequence. We believe winery growth is built through three connected forces: Brand Clarity, Market Heat, and Trade Readiness. Positioning before promotion. Understanding before visibility. Equity before volume. This means we don't treat branding, PR, websites, packaging, and sales materials as separate tasks. We build them as one coherent commercial system.

Question 5

Why is brand positioning important for wineries?

Accepted Answer

The wine market is crowded with quality producers. Brand positioning helps consumers, buyers, journalists, importers, and distributors understand why your winery matters, what makes it different, and why it should be remembered. Without clear positioning, wineries often end up competing on price, distribution pressure, or generic claims of quality rather than long-term value.

Question 6

What is included in a winery brand strategy project?

Accepted Answer

Each winery brand strategy project is tailored, but it may include brand positioning, brand design, narrative development, audience definition, brand architecture, pricing logic, packaging, website, content strategy, and sales materials. The goal is not to create isolated marketing assets. The goal is to build a clear system that helps the winery communicate, sell, and grow with greater consistency.

Question 7

How do I know if my winery needs a brand strategy?

Accepted Answer

Your winery may need a brand strategy if the market is not responding to the quality of the wine, distributors are hesitant, packaging feels misaligned with your ambition, or your story is difficult to explain clearly. Brand strategy is valuable when a winery needs to move from production-led communication to market-ready positioning.

Question 8

Do you help with winery storytelling?

Accepted Answer

Yes. Trellage helps wineries turn product truth — place, people, farming, winemaking, and ambition — into a clear market narrative. Good winery storytelling should explain why the estate matters, how the wines are different, and why the audience should care. The strongest stories connect emotional meaning with commercial clarity.

Question 9

Do you design wine labels?

Accepted Answer

Yes. Trellage supports wineries with label and packaging strategy, creative direction, and design development. Our focus is to ensure the packaging reflects the wine, the estate, the price point, and the audience it is intended to reach. A label should not simply look attractive. It should help the market understand the wine's position and value.

Question 10

Can Trellage help with winery websites?

Accepted Answer

Yes. Trellage helps wineries plan, write, and structure websites that communicate clearly and support commercial growth. A winery website should do more than look refined. It should explain the estate, guide the visitor, support trade confidence, present the wines clearly, and make the next step easy for buyers, press, distributors, and consumers.

Question 11

What is the difference between branding and design?

Accepted Answer

Branding defines what the winery stands for, who it is for, why it matters, and how it should be understood. Design expresses that strategy visually — through identity, packaging, websites, typography, photography, and layout. Design is strongest when it is built from clear positioning rather than personal taste alone.

Question 12

What is the difference between branding and PR?

Accepted Answer

Branding helps people understand you. PR helps people hear about you. Branding creates the story, positioning, identity, and message. PR and activations bring that story to the right audiences through media, partnerships, tastings, launches, and events. Both are most effective when they work together.

Question 13

Can Trellage organise winery events and activations?

Accepted Answer

Yes. Trellage helps wineries, regional bodies, and private collectors create tastings, launches, trade events, partnerships, and activations designed to build reputation, relationships, and demand — truly unforgettable experiences. A strong wine event should not simply serve wine. It should advance the winery's story, create meaningful contact with the right audience, and support the next stage of market growth.

Question 14

Can Trellage help a winery enter the UK market?

Accepted Answer

Yes. Trellage can support wineries looking to build presence in the UK market. We help assess market fit, prepare sales materials, support activations, shape trade-facing messaging, and identify relevant opportunities where appropriate. Being based in London gives Trellage access to one of the world's most influential wine markets. We can't promise that we can find a distributor, but we can create clear opportunities.

Question 15

Do you work with distributors and importers?

Accepted Answer

Trellage supports wineries before, during, and after distributor conversations. This can include distributor pitch materials, route-to-market strategy, sales presentations, market readiness reviews, and trade-facing activation. Importers rarely buy wine alone. They buy confidence, momentum, and a clear commercial proposition.

Question 16

How long does a typical Trellage project take?

Accepted Answer

Smaller projects may take a few weeks. Larger strategic engagements involving positioning, branding, websites, packaging, and market planning often run for several months to years. Trellage generally favours deeper partnerships over quick interventions, because stronger winery brands are built through clarity, consistency, and time.

Question 17

Does Trellage offer one-off consultations?

Accepted Answer

Yes. Many wineries begin with a Strategic Diagnostic or Brand Audit before committing to a larger project. This allows us to identify the estate's main opportunities, challenges, and priorities before recommending next steps. It is often the most useful starting point for wineries that know something needs to change, but are not yet sure where to begin.

Question 18

Do you only work with wineries in the UK?

Accepted Answer

No. Trellage works with wineries internationally. However, being based in London gives us direct access to the UK wine trade — one of the most influential markets for fine wine, premium wine, and international distribution. This is particularly useful for producers looking to build credibility and presence in the UK.

Question 19

How do I know if my winery is ready to work with Trellage?

Accepted Answer

If you are asking why the market is not responding to your quality, why distributors are hesitant, whether your packaging reflects your ambition, or how to build long-term brand value, there is likely value in a conversation. Trellage is best suited to wineries that want to move with more clarity, discipline, and commercial intent.

Frequently Asked Questions

About Trellage

Brand Strategy & Positioning

Design, Packaging & Websites

PR, Activations & Market Development

Working With Trellage

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