Trellage is a specialist winery branding, marketing and PR agency helping wineries become better understood, better positioned, and more valuable in the marketplace, from the point a wine is ready for market to the moment it reaches its final customer.
We work across winery brand strategy, positioning, brand design, websites, packaging, PR, activations, and market development. The objective is to help wineries build long-term brand equity, rather than relying only on short-term sales activity.
Our agency is based in the UK and works with an international network of collaborators, helping winery brands build visibility across Europe and key international markets.
Trellage works with founder-led wineries, boutique estates, premium producers, new winery projects, and wineries preparing for international growth.
We are particularly suited to estates that are building for the long term: wineries that want clearer positioning, stronger market presence, better trade materials, and a more coherent story for consumers, buyers, journalists, and distributors, as well as for our extended network of high-end buyers.
We also serve selected regional bodies in their activities in the United Kingdom.
Trellage is a specialist winery marketing agency, but our work begins before marketing.
Most agencies focus on visibility. Trellage focuses on understanding first. Before campaigns, content, or PR activity, we help wineries clarify positioning, pricing logic, brand narrative, audience, and route to market. Marketing works better when the foundations are clear.
Our role is to establish a clear position and then communicate what makes a winery or region distinctive through digital marketing, content, activations, and PR.
Trellage focuses on sequence.
We believe winery growth is built through three connected forces: Brand Clarity, Market Heat, and Trade Readiness. Positioning before promotion. Understanding before visibility. Equity before volume.
This means we don't treat branding, PR, websites, packaging, and sales materials as separate tasks. We build them as one coherent commercial system.
A winery branding agency helps a producer define how the estate should be understood before translating that position into identity, packaging, websites, content, and communication.
At Trellage, branding begins with the commercial and strategic foundations: what makes the winery distinctive, who it is for, how it should be positioned, and what the market needs to understand. Design then gives that strategy a recognisable expression.
The wine market is crowded with quality producers. Brand positioning helps consumers, buyers, journalists, importers, and distributors understand why your winery matters, what makes it different, and why it should be remembered. Without clear positioning, wineries often end up competing on price, distribution pressure, or generic claims of quality rather than long-term value.
Each winery brand strategy project is tailored, and it may include brand positioning, brand design, narrative development, audience definition, brand architecture, pricing logic, packaging, website, content strategy, and sales materials.
The goal is not to create isolated marketing assets. The goal is to build a clear system that helps the winery communicate, sell, and grow with greater consistency.
Your winery may need a brand strategy if the market is not responding to the quality of the wine, distributors are hesitant, packaging feels misaligned with your ambition, or your story is difficult to explain clearly. Brand strategy is valuable when a winery needs to move from production-led communication to market-ready positioning.
Yes. Trellage helps wineries turn product truth, place, people, farming, winemaking, and ambition, into a clear market narrative.
Good winery storytelling should explain why the estate matters, how the wines are different, and why the audience should care. The strongest stories connect emotional meaning with commercial clarity.
Yes. Trellage provides wine label design and packaging strategy, including creative direction and design development.
Our focus is to ensure the packaging reflects the wine, the estate, the price point, and the audience it is intended to reach. A label should not simply look attractive. It should help the market understand the wine's position and value.
Yes. Trellage provides winery website strategy, copywriting and design, helping producers build websites that communicate clearly and support commercial growth.
A winery website should do more than look refined. It should explain the estate, guide the visitor, support trade confidence, present the wines clearly, and make the next step easy for buyers, press, distributors, and consumers.
Branding defines what the winery stands for, who it is for, why it matters, and how it should be understood. Design expresses that strategy visually, through identity, packaging, websites, typography, photography, and layout. Design is strongest when it is built from clear positioning rather than personal taste alone.
A wine PR agency helps wineries build visibility and credibility with the audiences that influence reputation and demand: journalists, sommeliers, buyers, distributors, collectors, and industry partners.
Trellage combines PR with brand positioning, trade activations, tastings, launches, partnerships, and market development, so communication supports a broader commercial strategy rather than operating in isolation.
Branding helps people understand you. PR helps people hear about you. Branding creates the story, positioning, identity, and message. PR and activations bring that story to the right audiences through media, partnerships, tastings, launches, and events. Both are most effective when they work together.
Yes. Trellage helps wineries, regional bodies, and private collectors create tastings, launches, trade events, partnerships, and activations designed to build reputation, relationships, and demand.
A strong wine event should not simply serve wine. It should advance the winery's story, create meaningful contact with the right audience, and support the next stage of market growth.
Yes. Trellage can support wineries looking to build presence in the UK market.
We help assess market fit, prepare sales materials, support activations, shape trade-facing messaging, and identify relevant opportunities where appropriate. As a wine PR agency based in London, Trellage works directly within one of the world's most influential wine markets
We cannot promise distribution. We can help create the positioning, materials, relationships, and market activity that make productive distributor conversations more likely.
Trellage supports wineries before, during, and after distributor conversations. This can include distributor pitch materials, route-to-market strategy, sales presentations, market readiness reviews, and trade-facing activation. Importers rarely buy wine alone. They buy confidence, momentum, and a clear commercial proposition.
Smaller projects may take a few weeks. Larger strategic engagements involving positioning, branding, websites, packaging, and market planning often run for several months to years. Trellage generally favours deeper partnerships over quick interventions, because stronger winery brands are built through clarity, consistency, and time.
Yes. Many wineries begin with a Strategic Diagnostic or Brand Audit before committing to a larger project. This allows us to identify the estate's main opportunities, challenges, and priorities before recommending next steps. It is often the most useful starting point for wineries that know something needs to change, but are not yet sure where to begin.
If you are asking why the market is not responding to your quality, why distributors are hesitant, whether your packaging reflects your ambition, or how to build long-term brand value, there is likely value in a conversation. Trellage is best suited to wineries that want to move with more clarity, discipline, and commercial intent.
